The hot ticket item in college football right now, something that isn’t likely to change until the next major breaking college football news, is name, image and likeness deals.
Pitt fans have a love-hate relationship with NIL deals as of the moment, with Biletnikoff Award-winner Jordan Addison entering the transfer portal amid speculation and reports of lucrative NIL deals elsewhere, and the NCAA has released new guidance surrounding NIL deals.
“Today, the Division I Board of Directors took a significant first step to address some of the challenges and improper behaviors that exist in the name, image and likeness environment that may violate our long-established recruiting rules,” board chair Jere Morehead, president, University of Georgia, said in the statement. “While the NCAA may pursue the most outrageous violations that were clearly contrary to the interim policy adopted last summer, our focus is on the future. The new guidance establishes a common set of expectations for the Division I institutions moving forward, and the board expects all Division I institutions to follow our recruiting rules and operate within these reasonable expectations.”
The NCAA’s statement outlined how a task force of “national leaders” constructed the guidance put forth to college teams, with student-athlete opportunity at the forefront of all discussions.
The NCAA guidance is reactive to ongoing controversy with boosters (which the statement defines as “any third-party entity that promotes an athletics program, assists with recruiting or assists with providing benefits to recruits, enrolled student-athletes or their family members”). That definition includes NIL collectives set up in the recent months, including Pittsburgh’s own Alliance 412, in which “NCAA recruiting rules preclude boosters from recruiting and/or providing benefits to prospective student-athletes.”
The NCAA’s guidance is effective immediately, with any violations occurring before May 9, 2022, drawing attention from the Board’s enforcement staff, but “to pursue only those actions that clearly are contrary to the published interim policy, including the most severe violations of recruiting rules or payment for athletics performance. Schools are reminded of their obligation to report any potential violations through the traditional self-reporting process.”
Additionally, in the NCAA’s statement, the Board emphasized that the new guidance is in place with regard to boosters in the recruiting process and is not intended to question the eligibility of prospective and already enrolled student-athlete NIL deals.
“Only the most serious actions that clearly violate the previously published interim policy would have eligibility implications,” the statement wrote, but it remains to be seen exactly what those most serious actions entail according to the NCAA.
The Pac-12 Compliance Twitter account shared a very, very handy breakdown of the NCAA’s new guidance today, as shown below.
Some of the takeaways from this update: pic.twitter.com/iVlrTabp5I
— Pac-12 Compliance (@Pac12Compliance) May 9, 2022
All NCAA guidance is effective immediately, and the statement reminded schools that they’re obligated to self-report any potential violations through the traditional self-reporting process.