The NCAA may have banned the fake slide in games after Kenny Pickett’s 57-yard touchdown in the 2021 ACC championship game against Wake Forest, but Oakland Originals and Southern Tier Brewing have brought it back.
Oakland Originals, which is Alliance 412’s new NIL marketing initiative, announced Wednesday that it has partnered with Southern Tier to create the Fake Slide Pilsner.
“This easy-drinking pilsner is the perfect game day beverage for all Pitt fans,” Oakland Originals tweeted. “A portion of all sales go to support Alliance 412, the preferred collective of Pitt Athletics.”
Oakland Originals has partnered with Southern Tier to create the Fake Slide Pilsner!
This easy-drinking pilsner is the perfect game day beverage for Pitt fans.
A portion of all sales go to support Alliance 412, the preferred NIL collective of Pitt Athletics. pic.twitter.com/lwVq2NFDqE
— Oakland Originals (@OklndOriginals) August 30, 2023
It has not yet been announced how Fake Slide Pilsner will be distributed, but it will certainly be for sale at Southern Tier on Pittsburgh’s north shore, and there’s a good chance it will be available for purchase at Pitt games at Acrisure Stadium.
Alliance 412 and Oakland Originals followed suit in creating a signature beer as schools like West Virginia and Louisville have this summer.
Fake Slide Pilsner is the latest NIL opportunity from Oakland Originals, which was created by Alliance 412 founder Chris Bickell, COO Jeff Goldberg, and Chief Strategy and Business Development Officer John Pelusi and Jaster Athletes CEO Jordon Rooney, to create opportunities for Pitt athletics.
“Chris (Bickell) is someone who is like, ‘Jordon, how can we do this in a way that actually puts the athletes first?’ That is the way of coach Narduzzi’s philosophies on things,” Jordon Rooney said earlier this month. “He doesn’t want to get into the pay players, buy players type of game. It’s very much like, how can Pitt as a university do more for their players? Chris approached, and we talked in a similar manner. How do we do this in a way where we give them more resources? I’m like, well that’s exactly it.
“Sure, it’s nice that players can be able to get paid due to NIL, but how do we give them more resources? In doing so, we were like, Ok, let’s develop this concept that no one else is doing right now. How can we help them where NIL isn’t just transactional, it isn’t just a one-time thing or something while they’re in college.”
Those interested in supporting Alliance 412 and the Oakland Originals marketing brand are able to subscribe via a multitude of monthly tier packages that range from $10 a month to $500 a month.
The options include a student tier for $10 a month, a 1976 Society tier for $19.76 a month, a 412 Club tier for $41.20 a month, a Royal tier for $100 a month, a Gold tier for $250 a month and an Alliance Premium tier for $500 a month. Of course, each tier offers its own package of content and opportunities that reflect the monthly price.