NIL Collective Alliance 412 Comments on House Settlement, Future Role

Pitt’s preferred NIL collective over the past few years released a statement on Monday, days after the House Vs. NCAA settlement news.

“The settlement in House v. NCAA represents a landmark moment in the continued evolution of college athletics. After years of uncertainty, we’re encouraged to see much-needed structure and definition begin to take shape in the NIL and student-athlete compensation landscape. We commend the University of Pittsburgh’s athletic department for its steady leadership and commitment to student-athletes throughout this period of change. Pitt has remained focused on doing things the right way — by putting student-athletes first and setting a standard for what responsible and forward-thinking progress can look like.”

PSN has been covering Alliance 412 for years, since its inception. Alliance 412 was founded by Pitt graduate Chris Bickell, who donated $20 million to Pitt athletics in September 2021, with the mission to, “connect University of Pittsburgh student-athletes, local and national companies, charitable organizations, and the community to create lasting and sustainable relationships that impact and benefit all.”

Bickell, along with Jeff Goldberg, John Pelusi, Doug Whaley, and others, have led Alliance 412 through the turbulent era of college athletics seen in the past few years. Now, with the statement put out by the collective, it appears they are still striving to help out in the coming era.

A message to Panther Nation about the House settlement ⤵️ pic.twitter.com/pAbz6srptq

— Alliance 412 (@Alliance_412) June 9, 2025

“At Alliance 412, our mission has never been solely about providing financial support. We’re here to help Pitt student-athletes grow as individuals — by building their brands, making smart financial decisions, and developing tools for success well beyond their playing days,” the release continued. “As this new model emerges, we remain fully committed to empowering athletes to maximize their opportunities — especially through initiatives that fall outside the scope of university-directed compensation. This is a new era, and one we welcome. One in which Alliance 412 will continue to serve as a trusted partner to the University, our donors, and — most importantly — our student athletes.”