Stability has not been a strength of the Pitt athletic department over the years and that’s especially been the case when talking about the branding of their programs.
After a tumultuous period, which saw the school change from block PITT to the script and from gold and blue back to the classic yellow and blue worn today (if only for their alternates). After the arrival of Heather Lyke, the Panthers permanently adopted the new colors across all sports. The University also partnered with Nike for brand new uniforms that incorporated new Pitt-specific elements into the classic look.
The buzz this week has been about the new steel alternate uniforms that #21 Pitt will unveil on Saturday when they host #24 Louisville at Heinz Field. Although Panther fans won’t get a chance to see them in person this weekend, the football program has been very aggressive about getting pictures out of these impressive looking uniforms via Twitter.
In the grand scheme of things, how important is it for Pitt and other programs to use these alternate uniforms?
PSN’s Harry Psaros believes they’re very important as he tells us why branding and alternate uniforms for Pitt matter.
The uniforms are garbage. If you are going to go that drastically away from the schools colors, make them black and gold like the Steelers. This school can’t get out of its own way when it comes to “BRANDING”.
Everything I’ve read is the players and recruits really like them. Can’t get stale in uniforms, got to keep the players happy. I am all for them–but don’t want to see too much of them. Like the men’s basketball black uniforms, I really like them, but don’t want them to be the norm. Us old alumni can adjust.